Tourism Malaysia and the country’s largest airport operator group, Malaysia Airports, have come into a consensus to sign Memorandum of Understanding (MoU) for the Joint International Development Tourism Programme (JITDP) yesterday.
Successful Collaboration in 2018
The ceremonious occasion highlights a refreshed commitment between two parties after having secured a similar successful program last year. To mark, Malaysia Airports has welcomed 11 new airlines and more than 40 new routes to various international destinations.
One of the new airlines and routes introduced last year was the touchdown of Condor Airlines on Malaysia grounds after a direct 13-hour flight from Frankfurt, Germany.
More Tourism Initiatives
The 2019 MoU wishes to highlight possible cooperation between Tourism Malaysia and Malaysia Airports in promoting international tourism in the country. The program will include airline collaboration, the operation of inaugural and charter flights, and high-yield niche tourism promotion.
Among the planned initiatives, JITDP wishes to penetrate more into the Middle East market and hopes to bring more flights to Miri and East Malaysia. Each party is set to allocate up to RM10 million for this programme to be disbursed to eligible industry players from ecotourism, cruise, diving, birding, weddings and wellness.
Text by Jessy Wong