Though some people prep their Hari Raya attire way before the Ramadan month, the Malaysian fashion scene is now graced with many ready-to-wear collections for the ease of fashionistas around. This article, we explore three local Malaysian brands and their Lebaran (or Hari Raya) collections featuring the latest trends of 2017.
The 2017 trend of drama on the sleeves are cleverly emulated in the Raya collection of PikatKL. The puffy gathered sleeves on the Helena kurung set is a standout in the collection, matching beautifully with the mismatched peplum detail to accentuate the waist. Designer Amalina explained that a lot of attention to detail went into cutting and shaping the ruffles, gathers and peplum accents to give a unique touch to each design.
Colour wise, choose between solid jewel tones of topaz and sapphire or vibrant brocade patterns in turquoise and gold. Pastel tones are present in their Kate kurung set, aptly named after the Duchess of Cambridge are adorned with floral motifs in the front and wrapped around the sleeves. Amalina wanted to create an enchanted floral piece that would reflect a royal feeling out of the wearer.
The brand debuted in February 2015 by designer Amalina Zainuddin together with Munir Ariffin. Their fashion focuses on contemporary womenswear featuring chic two piece baju kurung sets and other separates like maxi skirts and blouses.
WHERE TO GET IT
My Apparel Zoo (MAZ)
Steering away from the bold prints, My Apparel Zoo’s Lebaran collection plays around with unique silhouettes. Founder and designer, Ellie Norman chose for an easy colour palette that is pleasing to the eye but adding a few darker shades that were bold enough to wear for formal gatherings.
The tops of the baju kurung sets feature soft yet smart folds and pleats for extra drama that juxtapose with the basic colour choices like nude and soft pink. Ellie also expressed the importance of versatility in her new collection and her intention to create clothes that can be worn as separates for daily occasions outside the Hari Raya season. Plus the airy and light silhouettes make for a comfortable Lebaran outfit, another criteria Ellie paid close attention to.
The My Apparel Zoo brand has been around for 4 years and started of doing clothes with unique prints sourced from around the world. Her last collection saw the usage of African and Japanese prints. Keeping to the brands main aesthetic of chic staple pieces, My Apparel Zoo has evolved from its prints, cuts and silhouettes patterns. Early 2016 saw the launch of their Zoo Basics line that offers classic wardrobe essentials, with particular focus on versatile designs at an affordable price range.
WHERE TO GET IT
Their boutique in level 1, Publika Mall Buy online at www.myapparelzoo.com.
The team from Kree lead by designer Rene Sulaiman took to their past collections to dig up their signature styles while blending with modern cuts. The modernity comes from the creative team’s usage of fabric manipulation that is carefully curated on different types of materials like lace and cotton poly. While the colour palette ranges from trendy pastels to dark shades of blue and some tribal prints sprinkled in.
Peplum accents can be seen in many of the designs but in a variety of styles from peplums with a tiered effect to one with a ‘mullet’ style where it is short in the front but longer at the back. Bell sleeves also make an appearance in pieces like the Arabella Peplum Kurung and the Amina Kurung, the latter giving off major tribal vibes.
Despite the different cuts, shapes and fabrics, the Kree team made sure that all the pieces are practical and comfortable. Rene shared that this collection lets you be free in movement thanks to airy cuts and breathable fit for day to day practicality.
This line is part of an exclusive Raya collection with Malaysia’s top fashion online destination, Zalora, aptly named Kree for Zalora 2017.
WHERE TO GET IT
Buy online at www.zalora.com.my or www.kree.my.